EcobankÂ has announced that itÂ sponsored the launch of the French Season of African Cultures 2020 in Lagos, Nigeria.
The eventÂ whichÂ was attended by Emmanuel Macron, President of FranceÂ recently, took placeÂ at the New Afrika ShrineÂ .
MacronÂ told the audience at the event that heÂ was determined to champion a new narrative about how AfricaÂ was perceived.
â€œWhen I say we need new narratives, what I mean is that we need you people to make these narratives. I see a new generation of artistes, of entrepreneurs, of people coming from civil societies, of journalists, of intellectuals coming from Africa and explaining, speaking about Africa in Europe and everywhereâ€ heÂ hadÂ explained.
On his part, the Managing Director, Ecobank,Â Charles KieÂ said, â€œPresident Macronâ€™s support is indicative of African culturesâ€™ growing international influence. Whether it be blockbuster films such as Black Panther, our global superstars in the music industry, our artworks in the top international auction houses, our models gracing the premier fashion catwalks, or our dance and our food, Africaâ€™s culture is having a huge impact on the global stage.
â€œAfricaâ€™s creative industries are a vital ingredient of our continentâ€™s economies in our relentless pursuit of increased diversification and global competitiveness.â€