The Shoprite Group has concluded plans to stage a biggest clean-up in which over 6,000 people in nine countries are expected to participate in almost 500 events.
The exercise will hold from 14th to 18th July. It is expected to remove waste from communities.
In Nigeria the retail giant is partnering with Nigeriaâ€™s pioneer recycling outfit, Wecyclers to execute this huge initiative.
Head, Business Development of Wecyclers, Ms. Omobolanle Olowu, an environmentalist and recycling champion explained that, â€œthe hope is to launch a movement of active citizens who act for change by cleaning and keeping clean public areas.
â€œPlastic waste is putting the environment under considerable pressure with the equivalent of a garbage truck of plastic being dumped into our oceans every minute.â€
She further added, â€œRecycling is central to this initiative, hence Wecyclersâ€™ decision to partner with Shoprite Nigeria on some of the 45 clean-ups planned in the country.
â€œThose organising clean-ups are encouraged to partner with local recyclers to ensure that most of what is collected gets recycled.â€ With this focus Shoprite aims to highlight the business opportunities available through the recycling of paper, glass, plastic and other material.
The retailer also launched a mobile community in which anybody can join via the website www.actforchange.africa. The site was developed in partnership with volunteerism organisation Brownie Points. This digital platform enables users to create their own clean-ups or join an existing one in their area. It also contains information about the nearest recycler or waste management company.
On the platform, clean-up organisers are given guidelines on what their duties are as hosts, how to market their event and what to do on the day and after the clean-up.