Experts Commend Female Participation in Audio-visual Production


By Ugo Aliogo

There has been an increase in female participation in audio-vision and content production that has caught the admiration of financiers in the film industry.

Of late, there has been an increase in the female participation in the Audio-visual and content production sector. Nigerian women continue to strongly demonstrate that indeed “a woman can do better at whatever a man does”.
Abiola Williams, the COO of Lucid Audio Visuals Limited has demonstrated that same strength and in fact in a seemingly effortless manner. The soft spoken and quiet BBC trained producer is known for her unapologetic quest for the best in content production and indeed in everything she sets to doing.

At an early stage, she set her eyes on becoming an expert in audiovisual production of global edge hence her seeking training from the world recognised and reputable British Broadcasting Corporation (BBC) Training School amongst other training exposures.
Presently, her knowledge and experience in production, as well as post-production is brought to bear on the team she leads at Lucid Audio Visual, the production subsidiary of the SO&U Group.

In the industry, Abiola is a highly sought after Director and Producer with an enviable discipline for attention to detail as she brings her expertise to bear on every production she leads. According to her colleagues, her most exciting moments are when she is producing mind-blowing videos and radios contents. She is also said to derive satisfaction from the rave reviews her works receive when they go public.

Some of the highly rated television programmes on which Abiola has her imprint include Gulder Ultimate Search, Maltina Dance Hall and Star Quest where she headed the post-production departments.