Lessons From The Greatest Business Man I Know


 Debbie Larry Izamoje

I never really talk about business without saying that my first knowledge of business was from my father. And so if you know me well, you know that he will forever be the greatest businessman I know. As I prepare to tell you about these many lessons I can’t help but share a little story that just popped to my head.

I was about 10 years of age when I had suddenly picked an interest in beading, after church, all I care about was selling my beaded necklaces to as many women as possible and guess who was there cheering me on? My father! I can almost hear his voice again as he said softly “Go, show them what you have made, I will wait”.  And every time I managed to make a sale after about 25 minutes under the scorching sun, he would educate me on what to spend on the Sunday buns that was usually sold just by the church gate and what percentage to save.

I look back now and realise that these were the rules of business being instilled in me at such a young age.

  • Create your product,
  • Show your product to the world
  • Earn from your hard work
  • Spend a little of it
  • Save the rest.

Funny how the little things make more sense as you grow right?


I believe this is one of my greatest struggles till date as an entrepreneur. Although this is very tricky, it is your duty as a person in top management to know where to draw the line.  Not all battles require your presence/response. But understand that when it is time to fight for your business and its stakeholders, you must do so enthusiastically.

It’s your job as the leader to listen to understand and not to reply. Over time and with daily interaction, stakeholders become like family but never be so caught up in building a friendship that the core of the business suffers. You’re not in business to be everyone’s best friend and you must understand that there will be times where decisions need to be taken that will probably offend your stake holders.

Get the right people on the bus and the wrong people off the bus. My father will always state the importance of choosing which battles you fight. If you’re too busy fighting everyone on and off the bus, you lose sight of the road and miss your next turning. People must however be held accountable for the roles they play in your organization and no form of disloyalty should actually be tolerated. I always watched my father handle tough situations without letting them perturb him.  I guess its because he learnt early on that its never about you! And the business must go on. Never become bitter because of a business situation, deal with it and move forward. It’s not personal!


Don’t play with the law. As I write this I have such a wide smile on my face because I’m reminded of my fathers love for documentation. From a young age I learnt to report back to my father via email, it’s no wonder why working with him is a breeze as these values were instilled in me very early on in life. After every serious verbal communication with my father, you’re definitely getting an email or probably asked to send one!

As an entrepreneur, I finally understand that documentation saves you from a lot of trouble especially in the Nigerian business economy. Your emails, text messages, letters, serve as a form of protection during unpredicted situations in business. It also creates a more efficient working environment.


I still remember that my father tutored me during one of my biggest debates in primary school and even though I flunked the entire speech, the memory of him playing such a huge role lives with me till date. Will your kids have such memories of you?

 Don’t get too caught up in business that you forget about what really matters.  Take time out for family and friends or those that really love you. It can be very difficult sometimes, trust me I know. But time moves much faster when we aren’t watching. People die, things change quickly and guess what? People out grow you when you’re always unavailable.

The last thing you want is to look back and realize that you missed so many precious moments because you were caught up in your hustle.


Oh! I could write a whole book on my father’s humility, I really don’t know how he does it and I’ve concluded that it’s a gift. But I guess it’s hard to forget that in the same country where you’ve been able to build Africa’s first sports radio, you once hawked plantain, used pit latrines and worked as a cab driver.

As your business starts to grow so does your name. At first you’ll be shocked that people know so much about you and your company but later you’ll get used to it. Whatever you do, don’t let the praises of these people get in your head, as the minute you fall, they will be there to laugh. Humility is highly important in life, leadership and business. You must be so aware of yourself that praises and compliments do not change the essence of who you are.



Let your word be your bond, if you say you’ll do something carry it through. Let those around you know they can rely on you. If your employee handbook states that you’ll pay salaries on the 27th of each month, don’t start paying it a week late. And if you get so worked up that you start mixing up details, have people that can keep you accountable, people that can remind you about your commitments. Take your time before you make drastic decisions, before you speak think!


Read! Read a lot, read everything and anything. This prepares you for the changes that may occur in your industry. My father will subscribe to information from different business blogs or coaches. You must develop the culture of reading. Be a fan of email marketing and learn to tackle issues by reading case studies. You could learn from the experience of both a PhD holder and the person with no educational background.


You face so much mentally you owe it to yourself to rest. Take time off if you feel overwhelmed. You must understand that your mental health is a priority. You need to be stable to run a productive business. Rest and don’t apologize for it. Take time listen to your own voice, you matter too.