As part of its commitment to engaging and adding value to its stakeholders, WACOT Ltd, a member of The TGI Group, held its first Dealers Meet in four locations across the country, where about 100 of its dealers were rewarded for their patronage.
The last of the four-part meetings was held in Central Hotel Kano. The first three which were held in Ibadan, Abuja and Gombe in the preceding weeks, was a gathering of the companyâ€™s Agro-Inputs dealers, who stated that the quality and performance of WACOTâ€™s products in the market is the major reason why they deal with WACOT.
The rewards for the dealers in various categories ranged from motorcycles, television sets, and refrigerators to a brand new car for the grand prize. In Gombe, due to a tie in the performance, two grand prizes were given out.
Speaking at the meeting in Kano, Mr. Sadiq Kassim, GM Corporate Affairs, TGI Group (parent company of WACOT) said: â€œWe pride ourselves in being able to engage our stakeholders at every level, and our dealers are not left out of this. While the rewards are a way of us giving back to them and encouraging them, the joy for us is being able to sit in a room with them to hear directly from them how our products are doing in the market, and ways in which they want us to improveâ€.
The company also used the opportunity to introduce the revamped packaging of all its products which now have a more pronounced outlook for easier brand recognition, and unveil the redesigned VINASH, the companyâ€™s flagship agro-chemical which is a household name among Nigerian farmers.
Commenting at the launch, the MD of WACOT, Mr. Ujwal Senapati, reiterated the companyâ€™s commitment to delivering only quality inputs saying â€œour goal is to make the packages more user-friendly, tamper-proof and easy to identify, especially in a market where counterfeiting is rife. More importantly, our strategy is to brand and promote the products in such a way that it makes sales easier for our dealers.â€
â€œWe are also using this opportunity to recognise our sales team in our branches across the nation. Without them, none of these would have been possible. Our people are our biggest assets and we will continue to appreciate their efforts in every way we canâ€ added Mr. Senapati.
WACOT Ltd is a member of The TGI Group of companies, with over 20 years of making significant investments in local production and food processing, while leveraging local communities as partners in crop production thereby sharing wealth and knowledge.