Canon Launches Partnership with PEFTI

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Canon Central and North Africa (CCNA) will host a new series of imaging workshops and seminars in Nigeria, as part of the Film and Photography Excellence Programme, led by Canon’s Miraisha Sustainability programme.

Canon Central and North Africa (CCNA) and Nigeria’s PEFTI Film Institute are collaborating to host a week-long educational programme for film students and industry practitioners. The collaboration is part of a three-year strategic partnership agreement between CCNA and PEFTI Film Institute, to grow the Nigerian film and photography industry, and will be led by a team of Canon ambassadors and technical experts.

Roman Troedthandl, Managing Director, Canon Central and North Africa, said: “This week-long educational programme is our first collaboration as part of our agreement with PEFTI Film Institute, and within the upcoming three-year period, we will be working together to build a sustainable and thriving imaging industry that will provide unparalleled opportunities for students, as well as industry professionals. Photography and filmmaking is an incredible art form, and Canon is proud to support the training of the next generation of talent that will grow the film and photography sectors. PEFTI Film Institute is on a mission to promote a reputable imaging and film industry in Nigeria and Africa, and Canon is honoured to be part of the development of this industry.”

Throughout the week, photographer, videographer and Canon Ambassador Simeon Quarrie, will host a series of mentorship talks, workshops and seminars, including a practical production workshop, which will run parallel to other educational workshops. In addition, there will be a series of seminars that will discuss Canon’s latest imaging products and technologies including: Filmmaking with the EOS C100, EOS 6D Mark II, the M100 mirrorless camera, and Canon’s latest technology for extreme low light video.

Two further film workshops will be featured within the educational programme, the first being a week-long Canon Cinema EOS C100 Filmmaking workshop, and a week-long Canon Basic Video Filmmaking Workshop, delivered by both Paul Atkinson and Elisha Yaro, respectively, both technical experts.

Furthermore, Canon is conducting a two-day workshop focusing on Commercial Street Photography which will include a photography challenge in the streets of Lagos. 

The best image taken by the participants will win a prize. The session will also include a Selphy printer demonstration on how easy and efficient it is to print anywhere, anytime, and even on the go.