Ensure Insurance Rewards Customers through Cashback Campaign


Ebere Nwoji

Ensure Insurance Plc, said it has between February and March,2018 rewarded 45 customers in its cashback campaign initiative launched in February this year.

According to the company, the Cash back campaign initiative, guarantees that customers of the company get something more out of their insurance.
This campaign builds upon an initiative by the firm two years ago to reward customers who report no claim for 24 months in a row.

The payout is 15% of all the premiums paid by the customer over the past two-year period.
The company’s spokesman, Mr. Owolabi Salami, said the first set of beneficiaries received their cashback on February, 9th 2018,
According to him, one of the recipients, Mrs. Abimbola Jinadu, received a cheque of N101,666 which amounts to 15per cent of her total premium over the last 24 months.
He added that in all, 45 Ensure customers have received cashback reward between February and March 2018.

Commenting on the initiative, one of the cashback recipients, Mr. Oreva Okunu, said: “it was so nice to meet such a wonderful group of trailblazers with great innovative and disruptive spirit. We love your marketing strategy and we would definitely be with Ensure for years to come”.
Salami explained that the scheme was initiated following an extensive market research on what customers require from their insurer.

“Consumers want to know what happens if nothing happens. So when we launched our redesigned comprehensive motor insurance policies in 2016”, we promised that if no claim is reported over the next 24 months, we will give back 15% of the premium paid by the customer. The Cashback campaign which we launched this February is a statement that here at Ensure, we talk the talk and then we walk the walk”, Salami said.

Highlighting the significance of the campaign, Chief Marketing Officer, Ensure Insurance ,Torte Ikiriko said that the objective of the campaign is to increase the already abysmal consumer confidence in the insurance industry and also create transparency in our product offering. “People are generally wary of insurance products and see fine print of policy document as clever ways to evade payment of claims by insurers. Insurers have the responsibility to fix this negative impression by creating value for our customers”.

Product Manager for Ensure Motor brand, Mr. Dare Adenuga, noted that by placing them first, the firm aims to deliver added value to its customers. “Patrons can enjoy towing benefits after an accident, 15% discount for female drivers and male drivers aged 45 years or older. Customers may also spread premium payment over 6 months in equal installments.
He said Ensure Insurance is changing the way insurance works for Nigerians adding that the company prides itself in absolute transparency and commitment to outstanding service delivery.