Polo Park in Enugu was electrified last weekend when popular Afro pop and highlife singer, Harrysong kicked off the Legend’s signatory music tour, the Real Deal Experience.
The Delta state born entertainer was at his superb best, switching up the tempo as he delivered many of his hit songs from “Arabanko” to “Samankwe” which kept the fans grooving all along. The audience also not wanting to be outdone by the music star, took him on in an unending sing-along with some members of the audience even coming on stage to dance with the self-acclaimed Mr Songz.
There was also a live simulation event wherein members of the audience got to experience the unique elements of Legend Extra stout, while many loyal consumers of the brand also won exciting gifts like flat screen TVs, generators, refrigerators, among other household items on the night.
Valentine’s also came early as Legend Extra Stout celebrated the season of love with a special valentine’s cake at the concert. Also, 500 cupcakes were given out to couples that attended.
“As a consumer-focused brand, we go the extra mile to ensure our consumers are happy. That’s why we are always keen on creating multiple opportunities to ensure we delight them,” said Portfolio Manager – Mainstream, Lager and Stout brands of the Nigerian Breweries, Emmanuel Agu.
“The Real Deal Experience is unique because it allows us as a brand to get closer to our local market and better understand the needs of our market while at the same time rewarding our loyal customers.” He added.
The Legend Real Deal Experience is a nationwide brand engagement exercise that features brand education, comedy, real life games and energetic performance from some of Nigeria’s biggest music stars. The multi-layered stream of experiential activities is designed to attract, reward and engage Stout drinkers like never before. The platform is also aimed at bringing the brand closer to the grassroot fans. The practice is also to take the headline act to perform in the city in which they have a massive base of loyal followers thereby creating an avenue for fans in the local community to connect with their favorite celebs in ways almost impossible if the show had been held in Lagos or Abuja or any other major city as is usually the case with other brand events.
The show also features other attractions like a live simulation event where the audience gets to experience the unique elements of Legend Extra stout, while loyal consumers of the brand also get to go home with exciting gifts and cash prizes won in games and raffle draws.