In what looks like a strategic brand extension, Nigerian Breweries has launched a new larger beer called Stella, to give consumers fresh experience and change the style and trend of the consumer market.
Present at the unveiling in Lagos were representatives from Nigerian Breweries, including Marketing Director Nigerian Breweries Franco Maria Maggi, Portfolio Manager Premium Lager Brands Tokunbo Adodo, Brand Manager Global Brands Oreoluwa Kolawole, amongst others.
The Nigerian Breweries said it launched the premium brewed International lager beer for the satisfaction of millions of beer lovers in its stable of quality for exciting consumer experience.
Speaking on the launch of the new offering, Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, said, the new larger beer was birthed in 1897 and crafted by Belgian Master Brewers with very innovative and unique brewing technique adding that Stella Lager Beer is original in its recipe and brewing process.
â€œNigerian Breweries is passionate about delivering quality and consistent value to our consumers. We are excited by the wide acceptance our products continue to receive amongst consumers. Over the years, we have worked hard to earn the trust of our consumers, introducing Stella Lager Beer is our way of assuring millions of beer lovers that we will continue to innovate to deliver superior products and value to them at every ask.â€
Unconventional in its recipe, brewing process and taste, Stella Lager Beer is unique for its name, its great quality, and its premium heritage. It delivers a refined and consistently smooth lager taste with intense refreshment. It is the preferred choice for upwardly mobile, knowledgeable and confident young Nigerian men with a genuine sense of self in a world buzzing with many loud and conflicting voices.