Vegetable Cooking Oil Brand, Power Oil, has been honoured for its various consumer initiatives and contributions to the society at large.
The brand, at the 2017 Advertisers’ Association of Nigeria (ADVAN) Awards for Marketing Excellence (West Africa), emerged first in the category of Corporate Social Responsibility, contending against other big brands such as Nigerian Breweries, MTN Foundation and Indomie.
It also beat the likes of Coca cola, Airtel, Indomie, Hayat and Unilever to win second place in the Brand of the Year Award.
Speaking on this achievement, President of ADVAN, Mrs. Folake Ani-Mumuney, confirmed the eligibility of the organisation for the double recognition as she explained that the selection process was tough and tasking as a result of the excellent performance of all the nominees. She praised Power Oil for being outstanding and encouraged it to keep the flag flying high.
Responding, the company’s Brand Manager, Amisha Chawla, commended the award initiative which she said was true to its purpose of creating value to the nation’s Marketing Communication community.
“We all know how tough and meticulous ADVAN can be with entries, also considering the level of screening and scrutiny entries are being subjected to before transiting to the nomination stage, then to the final – the winning stage. We are indeed happy for this feat. We want to seize this occasion to specially appreciate our teeming customers and the Nigeria society at large, Amisha stated.
Founded in 1992, ADVAN was set up to advance the interest of the Marketing Industry in Nigeria by spearheading and ensuring global best practice as well as facilitating collaborative partnership with relevant stakeholders.
The ADVAN Awards are held annually to recognise and reward marketing professionals and brands that have made exceptional contributions to the Nigerian marketing industry.