Lucky Fibres Ltd, makers of Nobel Carpet and Rugs, has expanded its offerings in the market with its new product, beauty range targeted at the female consumers.

The latest product, ‘Lush Hair’ is a boost to the Nigeria’s thriving beauty industry which will further lift SMEs in the country.

The product was officially unveiled at the on-going International Trade Fair, holding at Tafawa Balewa Square, in Lagos.

Speaking on the latest, General Manager of Lucky Fibres, Jitesh Pamnani, stated that the company’s addition was from its hair extension arm which deals in female needs ranging from attachment to various styles of crotchet braids. He added that the new line of products was to compliment the already booming beauty and lifestyle industry.

“Our latest was a result of market research and consumers yearnings which we are convinced, the market will accept wholeheartedly. The premium LUSH hair product is made of high quality fibre, yet it is very affordable and durable.

“At the unveiling of the LUSH Hair brand, customers will have hands-on experience of the product with amazing discounts, giveaways and various displays of hairstyles that can be made with the new product,” Pamnani said.

Brand Manager of LUSH, Bijaya Swati, added that consumers can be sure of additional value for their money as the extensions are reusable over and over again with its style intact.