FOX TAKES EMPIRE TO TWITTER

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The TV network recently partnered with Twitter to create a new pre-show of its successful drama series ‘Empire’ as well as stream episodes of comedies ‘Ghosted and ‘The Mick’ on the social networking platform.

It is an innovative move by the broadcaster to boost ratings for its fall slate. The new deal include an exclusive weekly pre-show of ‘Empire’ for the entire season where cast members and guest stars will be joined by journalists and influencers to discuss the show each week.

Its new comedy ‘Ghosted’ will also premiere on Twitter before its television premiere on October 1, as well as five episodes of ‘The Mick’.