The leading beverage manufacturer in Ghana, Kasapreko Company Limited, has rebranded its flagship product, Alomo Bitters.
The rebranding involves the re-packaging of the product in a new, stylish bottle with an hologram sleeve which provides a tamper proof seal of authenticity, mitigating against counterfeiting and ensuring the safety and purity of the product.
â€œSince it was launched in 1999, Alomo Bitters was in the same bottle,â€ Kasaprekoâ€™s Managing Director, Richard Adjei, said at a press conference in Lagos announcing the rebranding.
So, according to Adjei, the rebranding was designed to appeal to more customers and give the product â€œa more premium look.â€
However, he stressed that despite the new look bottle, Alomo Bittersâ€™ content, â€œan invigorating blend of herbal extracts from carefully selected and scientifically researched tropical plant extractsâ€, remains the same. â€œWe say thank you to all our customers for their patronage,â€ he said.
As part of the rebranding process, Kasapreko also introduced a new 30ml satchel of Alomo Bitters, to increase access to the product and launched a campaign theme â€˜Confidoâ€™, which plays on the word â€˜Confidenceâ€™.
Alomo Bitters, which is a herbal liquer made from carefully chosen tropical medicinal plant extracts, was conceived by Kasaprekoâ€™s Founder, Dr. Kwabena Adjei in the mid 90s. In 1995, he approached the Centre for Plant Medicine Research in Ghana for a collaboration into the development of the product and the first bottles were first sold commercially in April 1999.