HP Reinvents Technology, Launches Lifestyle PC




By Emma Okonji

Hewlett Packard (HP), has reinvented technology with the launch of its premium personal computer (PC) laptop that combines lifestyle with workplace, in such a manner that consumers could conveniently use the laptop for workplace and for their fashionable lifestyles.

The PC, known as HP Spectre, brings performance and style together in an exclusive design, and it comes as the thinnest laptop with very light weight that makes it very convenient to carry about. It has a weight of 1.1kg, and a width of less than 1.5cm.

The laptop was unveiled in Lagos, introducing a new dimension to design technology. The Spectre’s design is certainly an eye-catcher, drawing interest with its high gloss copper accents – proof that PCs can be an expression of style.

Introducing the HP Spectre, the Nigeria Managing Director, HP, Mrs. Ify Afe, said the HP Spectre is the perfect illustration of how the company not only reacts to trends, but also embraces change.

“A large part of our business philosophy is to reinvent who we are, what our customers want, how we can provide that and how we anticipate that. We aspire to create technology that makes life better for everyone, everywhere and in the HP Spectre we see innovation at its best – advanced and progressive technology that is geared to optimum productivity and a style and design that defines class,” Afe said.

The HP Spectre comes with embedded Intel Core i5 and i7 models. It features a superb entertainment experience with full HD 13.3” (33.8cm) diagonal edge-to-edge display and Bang &Olufsen sound.

Unveiled as the one of the thinnest laptop the world has ever seen the new HP Spectre has an aluminium chassis as thin as an AAA-battery and is powered by Windows 10.

Speaking at the launch, Partner Channel Marketing Manager, Consumer Channel Group, Microsoft Nigeria, Bunmi Bialose, said: “Windows 10 empowers people to do great things. In a mobile world, Windows 10 moves with you seamlessly and easily across your devices, making interacting with technology as natural as interacting with people. It’s more personal and productive. It’s safer and more secure. It’s familiar, easy to use and automatically up to date.”

The HP’s Regional Marketing Manager, Tolulope Lawani, stated that “Every feature on this piece was well thought-out. At the point of conceptualising the design of the new HP Spectre, care was taken to combine the best user experience with maximum performance in the masterpiece. The new HP Spectre is a combination of aesthetics and functionality and I dare say ‘power’ has never been this slim.”

The new HP Spectre unveiling event included a selection of fashion pieces on display, each created taking inspiration from the Spectre laptop. The exclusive pieces were created by two of Nigerians finest designers Mai Atafo and Toju Foyeh who put together outfits that captured the essence of the luxurious laptop.

Increasingly, consumers are capturing content in 4K resolution and want technology that can handle this raw footage. They want large, high resolution displays that allow them to edit photos and videos and also to experience immersive video in their down-time.

To address these market shifts, HP reinvented devices that create personal and work pride, allowing experiences that help customers to do better.

“Nigeria millennial are trend setters and love their gadgets as they are constantly on the go and want to excel at our work and personal lives, it is important that we provide users with a laptop that complements their lifestyle – and today, our consumers are demanding a thin and light device with all-day battery life. We understand these needs, and will always strive to reinvent and innovate, to engineer experiences that amaze,” Afe added.