Awujale, Ijebu Monarch Commends Goldberg’s Support for Tradition


Goldberg, the beer brand from Nigerian Breweries Plc that gives premium golden experience has been commended by the Awujale and Paramount Ruler of Ijebuland, Oba (Dr) Sikiru Kayode Adetona, CFR, JP Ogbagba II, for its support and respect for culture and tradition.

Adetona as well as the natives (Ijebus) and visitors who trooped to the Palace square for the 2016 Ojude Oba Festival in Ijebu Ode last Wednesday, lauded the brand for promoting Nigeria’s cultural values and institutions.

The Monarch showered praises on the brand and Nigerian Breweries Plc for strongly backing culture and tradition thereby helping to ensure an enduring legacy. He maintained that Goldberg has made innumerable contributions to the overall growth and development of the festival.

According to him, “nothing binds us more in unity than celebrating our aged beliefs and values. Goldberg is indeed a true brand for always recognizing who we are as a people and celebrating with us.” He gave his royal blessings and pronounced that Goldberg will reap good fruits for making the Ojude Oba festival a befitting festival.

Tayo Adelaja, Public Affairs Manager, West and Mid-West, Nigerian Breweries Plc expressed gratitude to the traditional ruler for finding Goldberg a worthy partner on Ojude Oba festival. He promised that the brand shall continue to make more contributions in subsequent festivals to make Ojude Oba more befitting event for the people. Accompanied by Funso Ayeni, Senior Brand Manager, Regional Mainstream Brands, Nigerian Breweries Plc, and other team members, they prayed for long reign on the throne for the Oba.

One of the regberegbes of Egbe Bobayo Okunrin Akile Ijebu, Alhaji Daodu Ishola also showered encomium on the sponsors for making the festival a truly traditionally befitting festival.

At the one day event, each age group creates the spectacle at the expansive lawn that separates the King and his guests from the crowd which made the festival an inspiring one.

Also, as part of the brand’s activities of supporting the festival, it opened its Beer Festival Village at the Ijebu township stadium which runs for 12 days (5th-16th) September, 2016, where all natives and visitors to the city on occasion of the festival visits frequently to wind off and have great deal of refreshment, entertainment and network with other individuals on social, cultural and economic levels. All indigenes are excited about the Beer festival as the closing ceremony holds tomorrow with lots of entertainment and exciting prizes like Plasma TVs, Generators, motorcycles, bags of rice, vegetable oil etc to be won, courtesy of Goldberg.

Goldberg, a brand from the stable of Nigerian Breweries Plc has been throwing full weight behind major culture and traditional activities in the Southwest region, and has become the official beer sponsor of the Ojude Oba Festival of Ijebuland.