UACN, HS Media, Launch Reality Show


After months of build-up campaigns to prepare television audience for the UAC Unscripted, the reality show has finally been unveiled. UAC Unscripted is the brainchild of the United Africa Company of Nigeria (UACN) in conjunction with its agency, HS Media Group, a global sports conglomerate television outfit.

The 30 minutes family game show, which airs on the Nigeria Television Authority (NTA) every Monday night, has comedian Okey Bakassi as host.

The first episode, which was previewed for the press at the official launch recently, features stand-up comedian, Owen Gee, and his wife, Moyo; as well as Goje Africa presenter couple, Isaac and Nneka Moses, competing against each other in a friendly atmosphere. For lovers of fun and comedy, this is certainly an exciting time.

As part of the format of UAC Unscripted, the show anchor and comedian Okey Bakassi, is saddled with the responsibility to drill the couples on issues bordering on marriage and home management, where they are expected to gain points for any correct answer. However, guests were not left out in the game show, as they also participated in a quiz and a game that involved a puzzle to game to fix Gala packs.

According to the producers, other notable stars and showbiz practitioners have been penciled down to participate in subsequent editions of the game show. The list includes the likes of Tunde and Wunmi Obe; Segun Arinze and his wife, Julie; as well as Gbenro and Osas Ajibade and others.

Addressing the media at the unveiling, UACN Executive Director (Corporate Services), Joseph Dada said the need to have a family game show is to identify strategies that are broad enough to meet the varying communication needs of the business units, despite their diversified nature of their target audience.

“Being leaders in the various sectors where they operate, the business units need to supremely identify with their customers in a manner that makes them stand out and yet easily identifiable as members of the UACN family. It is time to talk family and an attempt to meet their communication needs led us to identifying comedy as a veritable platform.”

Alongside its TV content providers, H S Media Group, UACN has in the past created a number of programmes, including The Real Nigerian show, a quiz programme on the history, geography and general knowledge of Nigeria for undergraduate of Nigerian Universities and Polytechnics.

“UAC Unscripted is a story preceded by a long line of antecedents that include the Teju Babyface Show, TEE A, Holy Malam and McAbbey’s UAC La1/2 Hour and others. Laughter, comedy, teamwork, which creates bonding in the family and society, are key focus in the show.”

On the idea behind the show, Dada explained that, “two things inform the creation of this show. One is that we are trying to build on where we are coming from; variety is the spice of life. You want to build on your past successes so, this family reality show is built on our previous efforts. But now, we are focusing more on families because when you look at our brands, they are for families. So, we are trying to connect to our target public through this medium,” he said.

According to the host of the show, Okey Bakassi: “The whole show is unscripted; both the host and guest, everything is real, no Hollywood performance.”