J.D. Power designated the 2016 Hyundai Tucson as its most appealing small SUV in the 2016 Automotive Performance, Execution and Layout (APEAL) StudySM. In its 21st year, the APEAL study examines owners’ emotional attachment and level of excitement across 77 attributes, ranging from the power they feel when they step on the gas to the sense of comfort and luxury they feel when climbing into the driver’s seat. Vehicles and their brands are measured on a 1,000-point scale.
Tucson outscored all other small SUVs and performed particularly well in the categories of vehicle fuel economy, seats, HVAC, storage, exterior, visibility, driving, interior and audio/comm./entertainment/navigation.
“We are thrilled with the recognition of Tucson in this year’s J.D. Power APEAL study,” said Scott Margason, director, product planning, Hyundai Motor America. “The new Tucson looks great, has two fuel efficient engines and a roomy interior that satisfies a wide range of SUV buyers. The team did a great job launching the all-new Tucson this year.”