By Raheem Akingbolu
A consumer goods and chemicals company, Cormart Nigeria Ltd has launched a new liquid spray starch under the RENEW brand franchise. The company, which prides itself on manufacturing top notch brands for household and commercial use is elated about this new development. RENEW has become the market leader in the mass market starch sachet segment in Nigeria over the last 18 years due to its consistent product quality, ease of use and economical value to consumers.
The new spray starch is specially formulated to add extra crispness to clothes and prevent stains on fabrics. It helps keep clothes and linens look new for longer, while adding a fresh scent and comes in an easy to use 750ml trigger spray bottle. The product formulation is a result of the extensive R&D that was put in place to ensure optimal quality and crispness satisfaction. “We are thrilled to release the new RENEW liquid spray starch. This product will help us expand our leading position in the textile care segment” said the Managing Director of Cormart Nigeria Ltd, Martin Middernacht.
Cormart launched the product at the African Fashion Week held at Eko Hotel and Suites, Lagos and it is available in leading stores and open markets nationwide. During an interview at the product launch, Executive Manager, Cormart Nigeria Ltd, Dr. Johannes Flosbach said: “We value our customer’s feedback so we developed this product to meet their needs in a convenient and cost effective way.”
For Chukwuka David, an entrepreneur and an age old user of the Renew cold water starch, “I have been using the Renew cold water starch consistently over the last 15 years and it has been a great product. I must commend the management of Cormart Nigeria Limited for their foresight to expand its product range with the RENEW liquid spray starch as I have been looking forward to it. Its quality has gone a long way in sustaining my business over the years.”