By Raheem Akingbolu
The grand finale of Dettol Clean Naija Campaign was recently held in Lagos with the cleaning of the basketball court and convenient rooms at indoor sport hall.
The campaign, which was organised by Reckitt Benckiser, manufacturers of Dettol was said to have been extended to Abuja, Kano, Oyo, and Port Harcourt.
Addressing journalists at the grand finale, Marketing Director, RB West Africa, Mr. Oguzhan Silivrili stated that the campaign was a second phase of hygiene sensitisation initiative which began with the introduction Dettol Multi-surface Cleaner few months ago.
He explained that a huge amount of money was being wasted yearly in Nigeria due to poor sanitation, hence the need to enlighten Nigerians via a vigorous campaign on the need to take hygiene beyond mere washing of hands.
“I think everyone will agree with me that no child should die because of a preventable disease like diarrhea. 1.3per cent of the total GDP which is about N500billion, is being wasted because of poor sanitation in Nigeria, I think we can use this money in a better way. But the most important thing to note is that 80per cent of these preventable diseases are actually acquired indoors.
“Hygiene goes beyond hand washing: you need to clean your surfaces like bathroom, living room, toilet with a proper solution. Dettol Multi-surface Cleaner is the solution. It is ten times better than using detergents and also better at killing germs,” he said.
He further explained that during the Clean Naija Campaign, Nigerians were asked to vote via digital platform for establishments they would like the company to clean on their behalf. And the National Stadium was voted in Lagos for the grand finale.
“With the introduction of this product, we also initiated a Clean Nigeria Campaign which is much bigger. What we are trying to do is to promote the best hygiene practices across Nigeria. And we started with public amenities by asking the consumers which place to clean on behalf of them. We went to Kano, Abuja, Oyo, Port Harcourt, finally we came to Lagos, and more than one million people voted for the National Stadium. That’s why we are here today.”
Silivrili also disclosed that the cleaning exercise is a first step in a long journey, as the company will be working with the Federal Ministry of Health and Lagos State Government to have additional hygiene sensitization activities.