Another value has been added to consumers of Indomie Noodles with the commencement of the brand’s ‘Team Yourself Up Competition’.
Designed for members of Indomie Fan Club (IFC) between ages 5-12, the engagement is one of the ways the firm intends to deepen relationship with the children segment of its audience and in addition, enables them to explore their creative talents and abilities.
To participate in the competition, children are required to team up with any person of their choice and create something unique with Indomie wrappers or cartons or both.
The best three winners would be awarded a cash prize of N100, 000, N75, 000 and N50, 000 respectively, including other consolation prizes. Meanwhile, automatic gift await all IFC Participants.
Explaining the rationale for the initiative, Public Relations/Events Manager, Dufil Prima Foods Plc, Mr. Tope Ashiwaju, said: “Children are the future of any society. As a brand, we see it as part of our responsibilities to ensure that they are engaged in activities that will aid their mental and physical development. The aim of the ‘Team Yourself Up Competition’ is to also provide a platform for these kids to express their creativeness”.
Participants are privileged to send in multiple entries before 30th of May 2016 when the contest will elapse.