Peak’s World Milk Day Initiative to Celebrate Consumers


As part of efforts to celebrate World Milk Day and increase awareness on the imperatives of milk consumptions in Nigeria, Peak Milk a brand under the stable of Friesland Wampco has perfected plan to make it an unforgettable experience as pupils from selected schools in both primary and secondary schools in Lagos will be treated to a meal with Milk. The day which is celebrated by the people all across the world on annual basis on 1st of June has been chosen to increase public awareness about all aspects of the natural milk such as its natural origin, milk nutritional value and various milk products including its economic importance throughout the globe. The celebration which started in several countries (Malaysia, Colombia, Romania, Germany, United Arab Emirates, USA and etc) through the participation of various consumers and employees of milk industries will be given much spice in Nigeria as the company, Friesland Campina has announced an initiative tagged ‘Plan A Day’s Meal With Milk’ for the celebration

While describing the relevance and contribution of milk to healthy living, a statement from the management of the company was quoted as saying that “Milk is focused as the global food throughout the celebration of world milk day. Varieties of promotional activities are conceived to celebrate and work together in order to distribute the message of milk importance to the common public through series of promotional activities all through the day”.

“In Nigeria, World Milk Day celebration has impacted large population to understand the reality of milk. Milk is great source of all the healthy nutrients required by the body. It is very energetic diet provides instant energy to the body as it contains high quality proteins including both essential and non-essential amino acids and fatty acids”.

The management of the company further noted that the idea behind using children in encouraging milk consumption was to help curb malnutrition which seem to be prevalent in the society.
It states” It is an initiative being packaged through driving versatility and imaginative use of milk tagged ‘Art of milk’.
The idea‘Plan A Day’s Meal With Milk (Breakfast, Lunch and Dinner)’ will entail schools and pupils planning three square meals for a day using milk.