Three Crowns Award for Mothers Begins


In commemoration of the 2016 Mother’s Day, Three Crowns Milk, a product from the stable of FrieslandCampina WAMCO, has commenced the search for a distinguished mother to be crowned the 2016 ‘Mum of the Year’.

The initiative is aimed at recognising and celebrating the unique roles of mothers in a family by identifying and designating a mother as the ‘Mum of the Year’.

According to the Senior Brand Manager, Three Crowns Milk, Mrs. Maureen Ifada, the event is the brand’s special way of rewarding mothers who are the key target consumers for their unalloyed support and patronage to the brand in sustaining its leadership position in the category over the years.

“The mothers are as invaluable to the brand as they are to their families. The mothers are our primary target as the key decision makers and influencers through which the brand connects to other stakeholders. Hence, the brand places a very high premium in identifying and celebrating them” she said.

Ifada explained that the upcoming Mother’s Day celebration provides Mothers the opportunity to compete and win amazing prizes for themselves and their families during the competition which would take place on Monday May 30, 2016.

She announced that the winner of the 2016 ‘Mum of the Year’ campaign would get an all-expense paid vacation for herself and four members of her family to a yet to be disclosed destination.

On how mothers can participate in the competition, Ifada said: “All our esteemed consumers need to do is to simply buy the Three Crowns Mum of the Year special pack for #1000 only, search inside for a card with two scratch panels. The first panel gives you a special code which you will send to the number provided on the card to get an instant recharge, then log on to our website and use the code from the second panel to nominate your candidate,” she said.