How Temitope Fikayo Olaiya is shaping Nigeria’s Perfume Culture

In recent years, Nigeria’s fragrance community has experienced remarkable growth, with a new generation of creators introducing audiences to the art of perfumery. Among them is Temitope Fikayo Olaiya, popularly known as Fikayo_Bigname, a fast-rising fragrance creator widely acclaimed as the Gen Z Perfume Influencer for his role in making fragrance education more accessible and engaging to younger audiences.
Through engaging short-form content on TikTok and Instagram, Fikayo has built a loyal audience of over 40,000 followers on Instagram and more than 33,000 on TikTok. His content—ranging from budget fragrance recommendations and curated perfume lists to creative layering combinations—has made fragrance education more accessible and engaging for everyday consumers.

His consistency has been reflected in his performance, with some of his videos surpassing 100,000 views within 48 hours, demonstrating strong audience engagement and consistent growth across social media.

Fikayo currently serves as a Karis Brand Ambassador, and one of his recent campaigns showcased the impact of creator-led marketing. His Karis content generated over 2 million views on TikTok and more than 1 million views on Instagram, significantly increasing interest in the brand’s “Rejoice” fragrance. Based on consumer response and market feedback, the fragrance became difficult to find in several locations following the campaign, highlighting his direct impact on consumer demand.

His growing reputation has also earned international recognition. Recently, Fikayo was invited as a guest to the launch of a new fragrance by Lattafa Perfumes, one of the Middle East’s leading fragrance houses, further reflecting his increasing visibility within the global fragrance community.

Beyond brand collaborations, Fikayo has also worked alongside fellow Nigerian content creator Opeyemi Famakin, helping introduce fragrance conversations to a wider audience and contributing to the growth of Nigeria’s perfume culture.

Speaking about his vision, Fikayo says, “My goal is to make perfumes more accessible and expressive for everyday people.” That philosophy continues to resonate with thousands of followers who rely on his recommendations before making fragrance purchases.

As Nigeria’s fragrance industry continues to evolve, Temitope Fikayo Olaiya is establishing himself as one of the country’s emerging digital creators, using education, authenticity, and creativity to shape the future of fragrance content.