Odumodublvck’s Sister, Rhia Bello, Emerges as Abuja’s New Creative Force

The name Odumodublvck has become one of the most talked-about brands in African music over the past two years. But beyond the chart-topping records and viral performances, attention is now shifting toward a new figure emerging from the same creative circle — Rhia Bello.

The Abuja-based entrepreneur, creative director and musician is gradually stepping into public view after years of operating behind the scenes within the fast-rising Okporoko movement. Industry insiders say Rhia Bello is preparing to unveil a major public-facing venture in June 2026, combining fashion, technology and youth culture.

From Behind the Scenes to Public Attention

At 29, Rhia Bello has spent the past three years serving as creative lead for Sartoriah Clothing while simultaneously nurturing her own artistic identity. Known for her fusion of fashion, movement and music, her creative expression is said to draw heavily from contemporary Abuja street culture.

Her profile rose significantly during the opening stop of The Greatest Uni Tour at Philomath University, when Odumodublvck introduced her to the audience as his sister before inviting her on stage for a live performance of their unreleased collaboration titled Drink Up.

The appearance marked the first major public preview of Rhia Bello’s music career and quickly generated online buzz. Sources connected to the tour also revealed she was the only female act featured throughout the university concert run.

“I’ve always been about building worlds, not just wearing them. Now it’s time to tell my own story,” Rhia Bello said in a brief statement.

Multi-Platform Rollout Expected in June

Although details remain limited, members of her team hinted that the forthcoming project will include a fashion capsule collection, a short film shot across Lagos and Abuja, as well as a mentorship initiative targeted at supporting young female creatives in Nigeria.

Online speculation around Rhia Bello intensified after she appeared in a behind-the-scenes clip from Odumodublvck’s Declan Rice tour stop, triggering the hashtag #WhoIsRhia, which trended across X, Instagram and Threads for nearly two days.

A Growing Creative Dynasty

Observers say Rhia Bello’s emergence offers audiences a closer look into the family-driven creative structure behind one of Nigeria’s most unconventional music exports. Odumodublvck has repeatedly described his family as his “first label,” and Rhia’s entry into the spotlight appears to reinforce the growing influence of sibling-led collectives shaping entertainment, fashion and digital culture across Africa.

Rhia Bello is a Nigerian musician, fashion designer, creative director and entrepreneur based in Abuja. Her work spans music, visual storytelling, fashion and youth mentorship. She is the younger sister of Odumodublvck.