Payaza Launches ‘Chat & Pay’ Feature for instant WhatsApp payments

Payaza Africa Limited, a leading fintech company in Africa, has announced the launch of “Chat & Pay,” a new feature designed to enable seamless, instant payments via WhatsApp for businesses.

According to the company, the innovation is aimed at simplifying the payment journey for both merchants and customers by integrating transactions directly into everyday conversations.

“For many businesses, WhatsApp already serves as a primary storefront. It is where product discovery happens, where customers ask questions, and where purchase decisions are made.

“However, when it comes to payments, the journey often breaks down, forcing customers to switch apps and merchants to manually verify transactions.

“The launch of Chat & Pay enables businesses to receive payments through a dedicated WhatsApp number powered by an automated checkout flow. By providing a chat-native experience, merchants can now facilitate transactions where customers initiate and complete the process within one seamless flow. The experience is enhanced by intelligent automation, making payments feel natural and intuitive within the chat.

“The impact of this integration is immediate. It eliminates the friction of switching between apps and the operational stress of manual verification. By this development, Payaza is positioning the Chat & Pay feature at the center of Nigeria’s growing conversational commerce ecosystem, helping businesses improve efficiency and reduce revenue leakage,” it said.

Speaking at the product launch event, Philips Akinyele, Chief Technology Officer of Payaza Africa, emphasized the shift in digital commerce.

He said: “Commerce today happens in conversations, but payments have lagged behind. With Chat & Pay, we are aligning payments with how people already buy, simple, fast and in the moment.

“The solution reflects a broader move toward conversational commerce, where interactions and transactions happen within the same channel. By ensuring that payments no longer lag behind conversations, Payaza is empowering businesses to complete transactions at the exact moment a customer is ready to pay.”

Payaza provides innovative payment solutions to small and medium-sized enterprises (SMEs) and large corporations across four continents. With operations spanning Africa, Europe, North America, and the Middle East, the company is focused on promoting financial inclusion and driving economic growth through technology-enabled financial services.