Dettol Cool Launches Initiative to Boost Hygiene in Nigeria

Mary Nnah

Leading hygiene brand in Nigeria,  Dettol, has launched the second edition of its #OwnTheSweat campaign, powered by Dettol Cool Soap, encouraging Nigerians to embrace active living while staying protected against germs and body odour. The initiative is backed by a series of pop-ups in gyms across major Nigerian cities: Lagos, Abuja, Kano, and Port Harcourt, as well as school activations, over the next two months.

The campaign aims to promote freshness, confidence, and good hygiene habits among active Nigerians, considering over 80% of Nigerians commute daily, and average temperatures range from 25°C to 35°C, making sweating a common occurrence. Dettol Cool soap is designed to help Nigerians stay fresh and confident no matter the heat, offering 99% germ protection, a cooling sensation that lowers skin temperature by up to 5°C, and long-lasting defence against body odour.

 Through the gym pop-ups, Dettol Cool will partner with select fitness centres to host immersive games and fitness challenges that test participants’ endurance, agility, and confidence while reinforcing the brand’s role in supporting active lifestyles and Nigeria’s growing fitness culture.

Marketing Director, Reckitt West Africa, Boma Harrison, said, “The success of the previous edition of Dettol Cool #OwnTheSweat showed us that Nigerians with active lifestyles are ready to embrace Dettol’s cooling confidence that prioritises hygiene. With #OwnTheSweat2.0, we are expanding the experience to reach even more people through gyms and schools, creating opportunities for Nigerians to celebrate movement, push their limits and stay confident knowing they are protected by Dettol Cool.”