Consumers Commend Rite Foods for Putting People First

At a time when many Nigerians are dealing with the pressures of everyday life, a simple act of kindness has sparked a wider conversation and once again highlighted what it truly means to put consumers first.

The story of Ola Ogidan, an Ondo-born artisan, has resonated deeply across the country. What started as a tense moment, marked by stress and frustration during an encounter at a checkpoint, quickly turned into something unexpectedly positive.

In a calm and thoughtful move, a military officer, Onabamiji Praise Oluwatobi, offered Ogidan a bottle of Fearless Energy Drink. It was a small gesture, but one that made an immediate impact. Within minutes, the tension eased, giving way to a sense of calm.

Speaking on the moment, the Managing Director of Rite Foods Limited, Seleem Adegunwa, said: “Stories like this go beyond the product— they speak to the power of human judgment, empathy, and presence of mind. What the soldier demonstrated was not just quick thinking but a calm, responsible approach to de-escalating a tense situation. Seeing how he managed the situation, we couldn’t help but reach out to him. We are proud to see one of our brands, Fearless Energy Drink, become part of such a positive and unexpected moment, used not just as a refreshment but as a simple tool to restore calm.

“It also reflects the strength and professionalism of our military men and women, who continue to show that service is not only about force but also about restraint, compassion, and doing what is right in the moment. At Rite Foods, we remain inspired by stories like this and committed to standing with our consumers through actions that truly matter, as a proudly Nigerian, world-class company.”