Rheel Group Introduces Digital Platform Linking Consumers With Verified Service Providers

Mary Nnah

A Nigerian entrepreneur returning from the United Kingdom is introducing a digital platform aimed at improving how everyday services are discovered and delivered in Nigeria.

Odera Muoma, founder of Rheel Group, says the initiative is designed to solve a long-standing challenge faced by both customers and small businesses, the difficulty of finding reliable service providers.

“Service discovery in Nigeria is still largely informal,” Muoma said. “Many providers rely on word of mouth or scattered social media posts, while customers spend hours trying to find someone reliable. That gap is what we are trying to close.”

The group’s technology arm, Rheel Technology Limited, has developed Fyndr, a request-based service platform scheduled to launch in Abuja this March. The platform operates using a three-step system; Request, Connect, Deal. Users submit requests for services and are then matched with verified providers who are ready to carry out the job.

“The idea is simple,” Muoma said. “You submit a request and within minutes you are connected to service providers who can deliver the service. That reduces delays and removes unnecessary middlemen.”

At launch, the platform will focus on three service categories: real estate, cleaning services and home maintenance. Muoma said these categories were chosen because they represent frequent consumer needs.

“These are services people regularly search for but often struggle to find quickly,” he said. “The goal is to introduce a more structured system where both customers and providers can connect efficiently.”

The launch of Fyndr forms part of a broader strategy by Rheel Group, which operates across multiple industries. In addition to its technology division, the group also runs Rheel Estate Limited, a real estate company focused on transparency, affordability and on-time delivery in property transactions.

Muoma said improving trust in the property sector remains a priority.

“Real estate transactions should not feel uncertain,” he said. “We want to focus on transparency, quality and delivery timelines so that people can trust the process.”

Beyond technology platforms, the group also plans to support small manufacturers with digital systems that expand their market reach. The first collaboration will involve GoodFind Paints, an Abuja-based paint manufacturing company.

“Small manufacturers often have strong products but limited visibility,” Muoma said. “If technology systems help improve distribution and visibility, those businesses can scale faster.”

Muoma’s return to Nigeria comes after more than two decades abroad. He said the decision reflects a belief that experience gained overseas can be applied to building stronger systems locally.

“You have a home. Always remember that,” he said. “If history shifted your stability and redirected your labour to grow another nation, then going there is not a weakness. It is strategy.”

Muoma said the next step is to create opportunities in the country where that experience originated.

“Go where opportunity exists. Then create opportunities where you are from.”

Rheel Technology is also developing additional digital platforms designed to help businesses improve product visibility while creating side income opportunities for individuals.

“We need to build solutions that address everyday operational problems,” Muoma said. “Too often the technology ecosystem follows trends or venture capital cycles. But what businesses really need are systems that help them operate better.”