AU Pro Ignites Global Afrobeats Scene with Expanding International Footprint and Dynamic New Releases

Lagos, Nigeria – Nigerian Afrobeats powerhouse AU Pro (born Augustine Ebu) continues to solidify his place as one of Africa’s most versatile and technically grounded music exports, blending authentic African rhythms with contemporary global sounds across a decade-long career defined by consistency, collaboration, and cross-border performances.

With over ten years of industry experience, AU Pro has evolved from a trained sound engineer and producer into a fully-fledged Afrobeats artist whose artistry is backed by deep technical expertise in mixing, mastering, songwriting, and vocal arrangement. His foundation in sound engineering, acquired at TMK Records, has given him a distinctive creative edge — allowing him to not only craft compelling music but also shape the sonic direction of his records from conception to final production.

A Discography That Reflects Growth and Versatility

AU Pro’s musical journey is marked by strong project releases, including his 2019 debut project “Somtin’ Different” under SBM Records and the 2021 EP “Lifestyle” released via Super Cool Cat Entertainment. Both projects showcased his seamless fusion of Afrobeats, Dancehall, and contemporary Afro-fusion elements.

His string of singles further underscores his artistic evolution and relevance in today’s soundscape. Tracks such as Cold (2021), BTC (2022), Alert (2023), Big 7 (Cover) (2023), Faraway (2024), and Maryjane (2024) demonstrate his ability to balance commercial appeal with authentic African storytelling.

High-Profile Collaborations with Industry Heavyweights

AU Pro’s collaborative résumé reflects his credibility within the Nigerian music industry. Over the years, he has worked alongside major artists including Burna Boy, Ycee, Patoranking, Sean Tizzle, Ice Prince, Slimcase, Praiz, King Perry, Teddy A, and Jaymo Piper.

These collaborations have reinforced his standing as both a creative contributor and a respected studio professional within Afrobeats and Dancehall circles.

Expanding International Stage Presence

AU Pro’s performances have extended beyond Nigeria, affirming his growing global appeal. In January 2022, he headlined at 94.7 FM Contemporary Hit Radio in Johannesburg, South Africa, and delivered a notable performance at Rich & Famous Live in Cape Town the same year.

On home soil, he has graced prestigious platforms including Calabar Carnival, Industry Night Lagos, Night of a Thousand Laughs at Eko Hotel, Basketmouth Uncensored, Obi’s House, Chronicles of Ushbebe Live, and multiple high-profile club appearances across Lagos and Abuja.

Recognition and Media Spotlight

His rising profile earned him a nomination for Rookie of the Year at the AFRIMA Awards in 2017 and a nomination for Young Dancehall Producer of the Year at the Beatz Awards in 2018.

He has also been featured in major Nigerian media outlets including The Sun and Vanguard, where he spoke ambitiously about his global aspirations and long-term vision for Grammy recognition.

Beyond Performance: Artist Development and Production Excellence

In addition to recording and performing, AU Pro has built a strong reputation behind the scenes. His experience spans TMK Records, Gospel on the Beats Studio, SBM Studios, and currently Super Cool Cats Studio, where he works as a music artist and sound engineer. Skilled in FL Studio, Nuendo, Cubase, Logic Pro, Sonar, and T-Racks, he remains deeply involved in mentoring emerging producers and shaping the next wave of Afrobeats sound architects.

A graduate of Business Administration from Houdegbe North American University, Benin Republic, AU Pro combines creative artistry with business acumen — positioning himself not only as a performer but as a brand builder within Africa’s booming music economy.

The Road Ahead

With new music releases gaining momentum and international stages opening wider, AU Pro is poised for an even bigger chapter. His blend of technical mastery, performance energy, and authentic African storytelling places him firmly among the artists driving Afrobeats into its next global phase.

As Afrobeats continues its worldwide expansion, AU Pro stands ready — not just as a participant, but as a contributor to the culture’s global legacy.