Darling Hair Nigeria Strengthens Commitment to African Fashion Excellence
Darling Hair Nigeria, one of Africa’s premier hair care and beauty brands, has announced its strategic partnership with the African Fashion Designers Award (AFDA) 2025. This collaboration reinforces the brand’s deep-rooted commitment to supporting Africa’s thriving fashion ecosystem and fostering the development of creative talent across the continent.
Aligning with the 8th edition of AFDA, themed “Fashion Bespoke Experience,” the event is set to take place on November 16, 2025, at The Podium, Lekki, Lagos. This year’s showcase promises to highlight the finest in African fashion design, celebrating the continent’s rich cultural heritage and innovative artistic expression.
Darling Hair Nigeria’s involvement goes far beyond sponsorship. It marks a meaningful investment in Africa’s creative economy. The brand acknowledges the inseparable link between fashion and beauty, recognizing both as vital elements of cultural expression and economic growth.
“Fashion and beauty are powerful vehicles for storytelling and cultural celebration,” said the Brand Manager at Darling Hair Nigeria. “Our partnership with AFDA 2025 reflects our belief that African creativity deserves world-class platforms. We’re proud to support an event that not only showcases exceptional design talent but also creates meaningful business opportunities for African fashion entrepreneurs.”
As part of this collaboration, Darling Hair Nigeria will contribute to several key AFDA 2025 initiatives. The brand will support the development of emerging and established designers, provide professional hair styling services for runway shows and photo shoots, and facilitate valuable industry connections between fashion designers, beauty professionals, and key stakeholders. Additionally, the partnership aims to promote African aesthetic values and traditional beauty practices within contemporary fashion contexts.
AFDA 2025’s “Fashion Bespoke Experience” will feature exclusive runway showcases by top African designers, model presentations styled by Darling Hair Nigeria’s expert team, recognition awards for outstanding achievements, and an industry summit aimed at strategic networking with fashion executives, beauty brands, and investors. Cultural performances and integrated beauty services will further emphasize the synergy between fashion and beauty.
This partnership aligns with Darling Hair Nigeria’s broader strategy to uplift African creative industries. The brand has consistently supported initiatives that celebrate local talent, preserve cultural heritage, and create sustainable economic opportunities within the beauty and fashion sectors.
“AFDA provides exactly the kind of platform we want to support – one that combines commercial opportunity with cultural celebration,” the Brand Manager added. “We look forward to seeing how this partnership contributes to the continued growth of African fashion on the global stage.”
Darling Hair Nigeria remains one of Africa’s leading hair care and beauty brands, known for its innovation, quality, and cultural authenticity. Committed to celebrating African beauty in all its forms, the company continues to be a trusted partner for beauty professionals and consumers across the continent.
