Realjjfrosh Urges Nigerian Creators to Stay Consistent Amid Challenges

Fadekemi Ajakaiye

Nigerian content creator Adebayo Temitayo, popularly known as Realjjfrosh, has urged young Nigerians not to give up on their creative journey despite mounting frustrations over declining engagement and limited monetisation opportunities on major social media platforms.

Content creators across Nigeria have long complained of an uneven playing field, where visibility often appears tied to large followings rather than creativity or originality. Many argue that platforms once celebrated for giving everyone a fair chance to go viral now seem skewed towards accounts with established influence.

For younger creators trying to carve a niche, this shift has meant fewer views, lower engagement, and reduced earnings potential. Monetisation rules often requiring a minimum number of followers or watch hours have added another layer of difficulty.

In a country where youth unemployment remains high, many see content creation as both an outlet for expression and a path to financial independence. However, the unpredictability of platform algorithms has left creators vulnerable.

“The truth is, a lot of people depend on this space for survival,” one Lagos-based creator said in a statement recently. “When engagement drops, income drops too, and there’s nothing you can do.”

The 20-year-old influencer from Ode-Irele, Ondo State, said persistence remains the most reliable tool for creators trying to break through.

“Before, you didn’t need to be famous to go viral. Now, even creators with millions of followers are struggling to get views. It’s not like before,” Temitayo said. “But no matter the setbacks, my advice is to stay consistent. Persistence is the only way to survive in this space.”

Social media companies have repeatedly defended their systems, saying content visibility depends on multiple factors but not on whether a user is already popular. TikTok, for instance, has insisted that its algorithm does not favour celebrities or large influencers, stressing that video performance can vary naturally and unpredictably.

Despite such reassurances, many Nigerian creators remain sceptical. For them, the lived experience of declining reach and inconsistent pay-outs overshadows official statements.

Against this backdrop, Temitayo’s message to creators is rooted in resilience. He acknowledged the struggles but said consistency and creativity remain the only sustainable path forward.

“Every creator will face times when the system feels stacked against them,” he said. “But quitting won’t solve anything. The more consistent you are, the more likely you are to find your audience.”

Earlier this year, Temitayo announced that his long-term ambition is to build a platform designed specifically for creators, particularly those often overlooked by existing systems. According to him, the idea is to create an ecosystem that balances opportunity, rewards innovation, and gives emerging talents a fairer shot.

He said the platform would not just focus on monetisation but also provide mentorship, collaboration opportunities, and digital tools to help Nigerian creators compete globally.

“Creators deserve a space where their work can shine on merit, not just on numbers,” Temitayo said. “My goal is to help build a future where young Nigerians don’t have to struggle endlessly before being seen.”

For creators like Temitayo, this gap represents both a challenge and an opportunity. While the frustrations are real, the appetite for content remains strong. His message to peers is therefore simple: stay consistent, adapt, and prepare for the long game.