Avión Tequila Hits Nigerian Market

The ultra-premium tequila brand under Pernod Ricard, Avión Tequila has entered the Nigerian market.

The brand debuted at the Flytime Fest 2024, extending their presence as co-leader in the premium spirit industry globally, having been in 70 countries before.

The launch introduced festival-goers to one of its exceptional range of tequilas and set the tone for a new chapter in the country’s premium spirits industry.

Marketing Director of Pernod Ricard Nigeria Evane Chenuet said the launch is well-timed to meet the country’s demand for high-quality and luxurious experiences

“Our launch at Flytime Fest captures what Avión Cristalino Reserva Tequila represents—moments of celebration elevated by exceptional quality. Avión Cristalino Reserva employs a particular approach, one that is committed to craft, preserving the unique agave flavor, and ensuring a smooth sipping tequila like no other.

“Nigeria’s dynamic culture and appreciation for excellence make it a natural home for our brand. We’re excited to introduce Avión to this vibrant market.”

After their successful entry with the Flytime Fest, the brand plans to host exclusive events and forge strategic partnerships as well as campaigns that resonate with the Nigerian market.

According to the makers, they aim to become a key player in Nigeria’s Tequila premium spirits scene by combining their heritage of craftsmanship with a deep appreciation for local culture.