Davido’s custom cowrie jacket from tWIF Clothing appeared on Pitchfork.

When Davido’s hit song “1 Mili”‘s music video was published, the internet went crazy over the fashions that were featured in it.

As Twitter users gorged on the discussion and crowned Davido as the best-dressed Nigerian musician of all time, it was the hot topic of the day.

On the visual shows Custom-made blazer and pants in ivory damask with cowries.

The style was the highlight of the video as it’s also used as the official video signature and thumbnail on Youtube featuring in different outlets, including Pitchfork, an American online music publication and magazine (currently owned by Condé Nast) that was launched in 1995 by writer Ryan Schreiber as an independent music blog.

The site is best known for its daily output of music reviews but also regularly reviews reissues and box sets.