Jemima Osunde, Adesua Etomi Unveil Beauty Brand

Tosin Clegg

Eght days back, Sanaa Beauty was launched officially at the Art Twenty One Gallery, Eko Hotel and Suites, Lagos. 

Actor, Koye Kekere Ekun was the host of the night as he welcomed guests to the star-studded event with an ambiance of style and class. After a formal welcome, Moyosolaoluwa Olowokure lead a spoken word session providing expressive commentary that echoes the event’s theme and enriches the art-centric environment. 

Soon after, Waje served a beautiful and commanding performance before the panel session where the duo of Jemima Osunde and Adesua Etomi-Wellington, founders of the Sanaa Brand engaged guests on what they are offering. IK Osakioduwa later held a session of product positioning and purchase whilst selected models interacted with the products to the guests.

Birthed out of the Swahili word meaning art or work, Sanaa embodies the synthesis of art and beauty symbolizing the brand’s desire for women to view themselves and their beauty as works of art and to treat themselves like the masterpieces that they are. The electrifying collaboration between Jemima Osunde and Adesua Etomi-Wellington sparked the birth of this proudly Nigerian Skin care and beauty brand that produces skincare products for discerning African women.

The duo said, “The Sanaa woman is confident, beautiful and treats her body like a work of art. She seeks to preserve her beauty and radiance through daily investments in her selfcare routine. In the future, the brand hopes to be a movement that redefines beauty as a blend of art and wisdom, a balance of external radiance and the internal well-being that is wrought from a dedicated practice of self- love. Our brand helps each member of the community attain the highest standards of quality skin.”

The products unveiled include cleansing serums, beauty oils and facial moisturizers. The brand believes that everyone deserves the canvas of healthy, radiant skin to paint their story upon. Thus, conceiving their serums to be vials of artistry, designed to nurture the skin and soul alike.

“For us, every woman is a work of art, shaped by the brushstrokes of her life’s experiences, the hues of her heritage and the textures of her personal journey. Sanaa pays homage to each woman’s journey and provides her the tools to attain beauty that radiates from the inside,” said Adesua and Jemima.

The celebrities in attendance included Banky W, Ebuka Obi-Uchendu, IK Osakioduwa, Kehinde Bankole, Basketmouth, Bisola Aiyeola, Ini Dima Okojie, Shaffy Bello and a host of others.