Congress to Address Brand’s Challenges, Reward Professionalism

Omolabake Fasogbon

The organisers of the African Brands Congress (ABC) have said that the 2023 edition of the initiative would address some of the pressing issues affecting growth of brands, as well as sustainability issues in Africa. 

The congress will be bringing together brand experts across the region to discuss challenges and the way forward such that will drive economic growth in Africa, while also rewarding exceptional players. 

Chief Executive Officer of ABC, Desmond Esorougwe revealed the theme of the congress as Sustainability, CSR and Green Goodness: An Opportunity for Brands Growth”, stating that the theme was apt for Africa’s present reality. 

He explained that professionals versed in the theme would be present at the Lagos venue of the congress to enlighten and educate players, who in return are expected to apply the knowledge for business growth. 

He said that the congress would also be rewarding outstanding players in the industry to encourage and motivate standard practices. 

“The award session will be celebrating leadership, innovation and creativity in Africa. It recognizes the brilliant minds and institutions that deliver positive change and shape Africa’s future. It is to honour CEO’s, businesses, brands, products and services as well as public officers that have excelled and demonstrated uncommon initiative, drive and leadership in Africa economy,” he added.

Esorougwe said the platform would also be an opportunity for brands to showcase and display their products and services to players and visitors from across the region that will be thronging the congress venue. 

Eminent personalities listed to grace the programme included President of South Africa and current Chairman African Union, Mr Cyril Ramaphosa; Vice President of Nigeria, Kashim Shettima and President of Ghana, Nana Akufo-Addo, amongst others.