AXA Mansard  Launches Motor Insurance Campaigns

Ebere Nwoji

AXA Mansard Insurance, in a deliberate move to deepen insurance penetration in Nigeria   has flagged off a motor insurance promotional campaign targeted at rewarding customers who purchased their  motor insurance cover from the underwriting firm.

The motor insurance promo, tagged “Double Double Awoof (Awoof Extra and comprehensive motor insurance promo), features different kinds of gift packages including cash rewards, phones airtime rewards and 100 percent fire coverage for customers of the firm.

The company said the target was to drive insurance penetration in Nigeria. 

At the media launch of the campaign held at the company’s corporate head office in Victoria Lagos, the Chief Executive Officer AXA Mansard, Kunle Ahmed, said the target of the company in flagging off the campaign was to close the 8.6 million motor insurance gap in Nigeria.

“There are 12 million registered vehicles but only 3.4 million are insured, we hope to close that gap”.

He said the promo would last between launch date till the end of 2023 for new or returning customers who would buy  or renew their Motor insurance premium within the given  period.

 According to him, for  the awoof extra promo, AXA Mansard customers can purchase premium and redeem gifts using a scratch card, debit card, or through any of the company’s advisors. 

“For instance, for every N10 million third motor insurance premium purchased, there is a N10 million fire insurance coverage for your homes. Also, customers can choose between property coverage or insuring the building itself”. 

He said to access the promo, customers should renew or buy their comprehensive motor insurance policy through the website, company’s advisors or welcome stores nationwide. 

Speaking on the low penetration rate of insurance in the country, Chief client officer AXA Mansard, Olajumoke Odunlami said  although the promo was aimed at attracting  more vehicle owners to adopt insurance, lack of proper awareness and education was the most significant reason for the low insurance adoption. She therefore called on the media to give more support by amplifying the voices of the various insurance companies in Nigeria.