Seyi Tinubu’s Effectual Self-sacrifice

The Latin origin of ‘integrity’ means whole, and when it comes to being a good guy, wholesome is sexy. One of such figures who fits this description of wholesome is Seyi Tinubu.

As a successful entrepreneur, vibrant socialite, sports enthusiast, humanist and now the son of Nigeria’s President, Seyi is still on the stock. As the Chief Executive Officer of Loatsad Promomedia, a full-fledged digital out-of-home advertising company, he has acted as an innovative disruptor with an unprecedented inventory of specialised outdoor and digital products ranging from giant-sized billboards to automated standalone boards.

His works have had a tremendous impact on the concept of goods and services promotion. Yet, profiling the philanthropic focus of the man —who has in the last few years busied himself with the issues that bother the masses most— is not a demanding task.

Over the years, he has solidified his reputation as a philanthropist dedicated to transforming lives through the Noella Foundation —a non-profit private sector he co-founded with his wife, Layal Jade Tinubu, to scale talents and improve Nigeria’s economy via entrepreneurship, innovation, sustainable ideas and plans. His impactful contributions, dating back to 2018, continue to serve as a reference point for his unwavering commitment to social change.

The younger Tinubu believes in service —service to the people, service to the nation and service to God. The 39-year-old fella does good in the most clear-sighted, ambitious, and unsentimental way possible that will yield a measurable impact on problems. He focuses on maximizing the impact of charitable giving..

From setting up monthly community kitchens in partnership with Food Clique Support to launching the Seyi Tinubu Empowerment Project, STEP, an initiative aimed at empowering millennial tech entrepreneurs in Nigeria, Seyi’s impact continues to resonate with more expansive programs designed to create long-term social and economic transformation.

As an entrepreneur, rather than fund a lavish lifestyle,  he wants to make as much as possible to do as much good as he can. He has embraced an effective altruistic non-profit to create a positive social impact and maximise charitable giving. With an ever-growing portfolio of community-focused initiatives, he continues to redefine philanthropy in Nigeria, ensuring that his legacy of impact, compassion and empowerment endures for generations to come.