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Showmax Announces Partnership With Firewood Rice for Jollof Festival
Nigeria’s leading streaming platform, Showmax, has announced a partnership with Firewood Rice Nigeria for the inaugural Firewood Jollof Festival, set to take place on Saturday at Muri Okunola Park, Victoria Island, Lagos.
This first-of-its-kind event is poised to redefine food festivals in Nigeria, combining culinary excellence with digital entertainment. For every firewood jollof meal purchased at the festival, attendees will receive one to three months of Showmax Entertainment mobile plans, providing access to a vast library of local and international movies, series, kids’ shows, and documentaries—available to stream directly on their mobile devices.
The festival marks a significant step in Showmax’s mission to fuse world-class entertainment with authentic Nigerian cultural experiences. With over 5,000 attendees expected, this premium event will bring together the best of Nigerian cuisine, entertainment, and cultural celebration.
“We are excited to be a part of the Firewood Jollof Festival, as it gives us the opportunity to provide meaningful and memorable engagements with customers and showcase a range of content on our platform this festive season,” said the Executive Head of Marketing West Africa, MultiChoice Nigeria, Tope Oshunkeye.
At the festival, Showmax will feature an exclusive booth where fans can explore its premium content offerings, subscribe to the platform, and learn more about its value-packed entertainment bundles.
“This partnership aligns perfectly with our commitment to showcasing the richness of our culture through food, fashion and music. Together, we aim to create an unforgettable experience that will bring people together and inspire new stories to be shared,” Oshunkeye added.
Chizoma Chukwueke, MD/CEO of Firewood Jollof Nigeria, expressed excitement about the partnership, stating: “After eight years of perfecting our craft, we’re thrilled to partner with Showmax to elevate the Firewood Jollof experience to new heights. This festival represents the pinnacle of our journey and the beginning of an exciting new chapter in Nigerian culinary entertainment.”
Attendees can also look forward to appearances by Nigeria’s media and entertainment personalities, including Hilda Baci, Sisi Yemmie, Tomike, Enioluwa, and BBNaija stars Dorathy and Bisola Aiyeola. The event will feature live musical performances and interactive culinary demonstrations, with popular food content creators showcasing their skills.
