YouTube Music Partners With Briteswan Limited To Support The Nahla Initiative


Music streaming service, YouTube Music, has teamed up with social enterprise, Briteswan Limited, to support its goal of closing the male-to-female disparity in the music production ecosystem through the Nahla Initiative.

At Briteswan, the vision is to help drive economic empowerment and personal liberation in Africa by showcasing African art and entertainment to the rest of the world, but with women not being adequately represented in the creative sphere, especially in music production, the Nahla Initiative is a critical framework for addressing that imbalance and helping women producers access the technology needed for their work and sustainable means to follow their passion.
The goal of the initiative is to reach out to over 500,000 young women aged between 18 and 35 over the next five years. YouTube Music is sponsoring this initiative as part of its commitment to develop the African creative industry through the provision of financial grants, capacity development training, and advisory support when needed.

In a statement by the Aibee Abidoye, the founder of Nahla initiative, Executive Vice President (EVP) at Chocolate City Music and also a Trustee on the Board of Record Label Association of Nigeria, Women in Music she said “ The need for the inclusion, educating and empowering of women particularly in music, is one that drives the overall growth and development in the industry forward. We are committed to building a community of equal gender opportunities to boost the human capital resources available in the entertainment industry and we are happy to have the support of YouTube Music on this”
YouTube has been consistent in its support for Africa creatives over the years. This initiative with Nahla to support over 500,000 young women will definitely bridge the gap and increase female representation in the music industry. We remain committed to the music industry in South Africa and Africa as a whole” Addy Awofisayo: Head of Music Sub – Saharan Africa.

To achieve its goal, Nahla will follow a three-pronged approach that will form the bedrock of its annual Calendar. In honor of Women’s Month, we hosted a series of conversations #BreakTheBias – The Woman Behind the Music Instagram Live, which

featured bold conversations with major players in the music scene for one hour every Tuesday that informed our audience on the need for increased female representation in the recording studio.

The next phase of the Nahla Initiative is a bootcamp in the month of May, with eight young women between the ages of 18 and 35 who will go through in-depth training on advanced songwriting, production techniques and mixing and mastering. The goal is to equip these young women with the tools to drive active representation in the studio and applications for the boot camp will open on the 11th of April and close on the 25th of April 2022. Finally, they would be involved in an album Project that will take top performing young women from the Bootcamp through an album creation process featuring in-studio writing, production and mixing and mastering with top acts to celebrate closing out the initiative.

For further information, kindly visit our website Briteswan – Empower everyday people to live their full creative …