The ‘Understand’ crooner is among the 54 artists, songwriters and producers selected to join the #YouTubeBlack Voices Music Class of 2022.
#YouTubeBlack Voices Music Class of 2022 is a development programme designed to directly support and mentor Black artists, songwriters and producers worldwide. It is supported by the #YouTube Black Voices Fund.
For the set of 2022, the class will be grouped into two programme streams: one for artists and one for songwriters and producers. Class participants will each receive dedicated partner support, seed funding to invest in the development of their channels, and opportunities to participate in training and networking programs focused on production, fan engagement and wellbeing.
They will also get opportunities to develop their catalogues and collaborate with other global artists, songwriters, and producers who have also been selected to take part in the programme in the next six months.
“African music is taking the entire world by storm and the #YouTubeBlackVoices Fund is an opportunity to both celebrate and nurture African artistry and help songwriters, producers and artists share their craft with global audiences,” said YouTube’s Head of Music, Sub-Saharan, Addy Awofisayo.
Other participating Nigerian creatives include music producer P.Priime, singer-songwriter CKay and singer Telz.