By Omolabake Fasogbon.
International Brewery’s flagship brand, Trophy, has announced its latest initiative tagged “Trophy Stand By Me” to engage and reward creative talents for the next four months.
The organisation explained that the motive for the initiative “is to reward and consumers in obviously tough economic environment, fuelled by COVID-19.”
This is in addition to enabling growth in the nation’s creative sector which is positioned as the second-largest employer on the country.
Speaking at the official launch of the campaign that held in Lagos, Marketing Director, International Breweries Plc, Mrs. Tolulope Adedeji reiterated that the initiative aims to support and enhance the visibility of budding creatives.
She said, “We are acutely aware of the challenge of unemployment that continues to plague millions of young people in Nigeria, and creatives in particular, therefore, we considered it important and are delighted to be launching the “Trophy Stand By Me” initiative in fulfilment of our desire to lend a hand of support to the numerous creative talents that abound in the country.”
Adedeji explained further that the initiative is targeted at creatives who are into photography, dancing, acting, music, comedy and the general arts or anyone who has flair for any of the listed.
She added that interested persons will be required to interpret “Na Who Stand By Me, Be My Honourable”- which is the theme of the campaign, through their art in a 60 seconds video featuring Trophy Lager.
Providing more details, the Marketing Manager, Bamise Oyegbami pointed out that participants must be following all Trophy’s social media pages, while entries are meant to be posted on all relevant brand social pages within two weeks of the commencement of the initiative.
“Prospects must also get their Honourables to stand by them by liking their posts”, he clarified.
Oyegbami added, “After a thorough shortlisting process, 100 winners who will receive an N100,000 allowance from Trophy for three months will emerge. In the second and third months, they will be assessed and pruned to 70 and 40 respectively after performing a series of tasks.
“And in the fourth month, 20 winners who will be coached by industry leaders will emerge after yet another round of tasks and assignments have been completed. Upon the assessment of the industry leaders who double as coaches, three final winners who will receive one million naira contract each will be selected.”
He urged all creatives and talented individuals to leverage their opportunity, reassuring of the brand’s commitment to live up to its promise of standing by its teeming consumers.
“We look forward to receiving all the amazing creative expressions that the ‘Trophy Stand By Me’ project will birth as we spread the message of loyalty, kindness, and support among our consumers,” he said.
