Yinka Olatunbosun
The Lifemate showroom is a sprawling view of interior decoration tucked in a densely populated furniture business area in Agungi area, along Lekki-Epe Expressway. Its doors were opened recently to select journalists during a press briefing to announce a new television game show for families. Initiated by Bafot studios in partnership with AG Mortgage Bank PLC and Lifemate Nigeria, the television programme offers an ultimate prize of a three-bedroom apartment to the winning family. The dream of owning a decent apartment is one that has eluded many families owing to challenges of unemployment, underemployment, extravagant lifestyle, fraudulent practices in property business amongst others. To make this dream a reality, the Executive Producer, ‘The Big Family Dream’, Oludare Onasanya launched this reality TV series that will premiere on MNET’s Africa Magic Family Channel from October 2019. It is open to all families who may wish to participate. A quick preview of the show last week showed just how it works. Anchored by Illrymz, who moderates the show with his wit, disarming smile and mischievous suspense, two families race against each other by answering quiz questions. Each question tests the family’s ability to save money in their account and collective responsibility. Any decision taken comes with a price. For instance, if a family chooses to be thrifty, they are likely to save money. Then a family member is required to cast a die after the decision. This is the tricky part of the show as a sum is often deducted from the savings. The family that makes it to the finals will stand the chance of winning the furnished apartment. “The runner up gets an all-expense paid weekend at City Heights Hotel, by Opebi Link Road, Ikeja,’’ said Onasanya who also added that the runners-up will get discounts on any item purchased at Lifemate Nigeria.
In his remarks, the MD/CEO, AG Mortgage Bank Plc, Mr Ngozi Anyogu, said that the programme is a reflection of the bank’s values.
“We at AG Mortgage Bank PLC have always prioritized Nigerian families and the need for home ownership. When BAFOT Studios approached us with this show, we saw the potential immediately. We decided that this is the best way to communicate our desire that every Nigerian family deserves to own a home,’’ he said.
The host for the show, Illrymz also expressed his love for the family-oriented show, ‘The Big Family Dream’ which has 13 episodes in its first season that will run from October till December, 2019.
“Nigerian families deserve world class entertainment, and for me, this show delivers that and more Families will bond, laugh and learn a lot,’’ Illrymz said.
