By Vanessa Obioha
One needs no soothsayer to see that Burna Boy is having the time of his life. Just a look at the new commercial with Star Lager Beer says it all.
Making the announcement on his Twitter page on Thursday, March 14, 2019, Burna unveiled his new commercial with Star Lager Beer which is themed ‘come to the brighter side’. The TVC sees Burna posing for the camera while several shots are taken. From the studio to the bar, Burna is projected as the superstar he is right now as the jingle which he composed played in the background.
Indeed, it’s been a well deserved crown for the artiste which turning point came last year with the release of his critically acclaimed album ‘Ye’. Early this year, he was announced the brand ambassador of the beer brand, the first of the kind for the brand from the stables of Nigerian Breweries Plc.
As part of his role as the new ambassador of Star, the new campaign will also see Burna feature in the billboard ads.
Speaking after the unveiling of the ad, Burna expressed his delight in starring in his first commercial: “I have never been much of an actor, so even though the cameras were on, what you see in this ad is me just being myself and celebrating the brighter side with Star. I’m thrilled to be part of the Star family and I can’t wait to partner with Star to create more magic and delight my fans.”
Currently, Burna Boy is considered one of the biggest artists from Africa with impressive streaming numbers across Spotify, Apple music, Deezer and Youtube, making him one of the most bankable music superstars of his generation.