Firms Partner on Digital Marketing


    Chineme Okafor in Abuja

    An indigenous digital service provider – Lukandi Digital – has signed an agreement to offer digital marketing services to a luxury hospitality service provider, Marcopolo Hotels and Suites and Marcopolo Properties, a statement from Lukandi has explained.

    The service contract according to Lukandi, would see it execute search engine optimisation and digital marketing services for the website and social media accounts of both companies – Marcopolo Hotels and Suites and Marcopolo Properties.
    “We will help Marcopolo stay relentlessly relevant to 21st century home buyers by moving beyond the traditional advert agency, staying at the forefront of culture and creating ideas that connect with the client’s audience wherever they are,” the Founder and Managing Director of Lukandi Digital, Mr. Hanson Nnadi said, while talking about the partnership between the companies.

    Nnadi, stated that MarcoPolo Hotels and Suites was a luxury hotel in a highly accessible location in Lekki, while Marcopolo Properties offered luxury real estate in Lekki area of Lagos state to clients in Nigeria and abroad.
    According to him, “Improvements in internet penetration in Nigeria is driving the uptake of social media and the digital advertising that those social networking sites are attracting.

    “As of June 2018, there are now 26 million monthly active Facebook users in Nigeria, with 97 per cent of those accessing the social media site on their mobile devices.
    “With web analytics, digital advertising provides the benefit of scientifically measuring traffic and other relevant metrics to online platforms and we expect to leverage on this to help Marcopolo achieve its business objectives.”

    He noted that Lukandi Digital was a digital marketing agency with an open, ambitious collision of people who are fluent in branding, marketing, communications, design and general digital business solutions.

    “We are a company on a mission to achieve a different shape of work, partnering with Nigeria’s most ambitious brands to play a meaningful role in culture. This means creating content that communicates with consumers and provides feedback to clients,” Nnadi added.