A comprehensive consumer opinion site known as Feedbackhall has been launched recently in Lagos, to allow Nigerians review and rate products, ask questions, share opinions and real-life experiences with products and services offered in Nigerian markets
The Chief Executive Officer, Feedbackhall.com, Dr. Chiugo Kalu, who gave insight about the consumer site during the launch, said over 60 categories of products and services can be reviewed on feedbackhall including mobile network, banking, transport (airlines and road transporters), pension, restaurants, cable TV, retail (online and physical shops), malls, cinemas, hotels, smart phones, drinks, groceries, personal care, beauty products, baby/child products and many more.
According to her, sharing product experiences and providing feedback on goods and services consumed is a right. Beyond rights, it is an important responsibility. Quoting Consumer Protection Council of Nigeria, Kalu said: “In line with international consumer rights law, consumers have a right to be informed, educated and satisfied with basic needs and they have responsibility to be aware, and to speak out to inform producers of their expectations and also inform businesses and other consumers about their experiences.”
She, however, stated that many Nigerian consumers were ignorant of their rights and responsibilities and some indigenous and international companies have taken advantage of their ignorance for many years.
“Feedbackhall provides a platform where the satisfied and unsatisfied share their experiences with consumers and producers anywhere. The building of Feedbackhall is based on a strong belief that sharing product and service experiences provides great insights for the audience and helps them make better decisions,” she said.
“It initiates and strengthens conversations between consumers and producers. It goes on to close the gap between what producers and service providers offer and what consumers like. Ultimately, it increases consumer satisfaction and helps businesses become even more successful,” she added.