Following a successful three-year partnership deal with award-winning Nigerian celebrity, Peter Okoye, premium milk brand, Olympic has renewed its contract with its brand ambassador.
This was disclosed at the official contract signing ceremony which held at PZ head office in Ilupeju, Lagos.
Speaking on the contract renewal, PZ Cussons Managing Director Commercial, Mr. Alex Goma, stated that the contract signing “signifies the continuation of Peter’s activities as Olympic brand ambassador, a position which will among other things see him champion the cause for a healthy and active lifestyle and also represent the brand at different levels.”
“It is a pleasure to continue working with Peter knowing that there is a perfect synergy between him and the Olympic brand. We are happy to give consumers a brand that helps them keep fit, stay active for longer and also help them stay healthy” he said.
Likewise, Regional Category Marketing Director, Africa, Food and Nutrition, Mr. Kalyan Bandyopadhyah said: “The relationship between Peter and the brand has grown into a very fruitful one and we will continue to work together to promote healthy lifestyles among Nigerians.”
Responding, Okoye thanked the company for the partnership as well as the privilege to continue championing the cause of the brand and encouraged Nigerians to embrace a more active lifestyle.
He promised to keep spreading the brand’s messaging of affordable nutrition delivering a trusted healthy formulation with the promise of low cholesterol content.
Olympics’ Regional Category Marketing Maanager (Africa), Raphael Agbaje added that Peter’s ambassadorial role was important to the brand as his creativity always comes to play in placing the brand on the right pedestal to drive connection, affinity and endearment to consumers.