By Uchenna Kalu
Jubockz Nigeria Limited, manufacturer of JKB Plantain Flour, has announced that it would soon commence the export of its brand to the US market.
Mr. Friday Ejam, Chief Executive Officer of the agribusiness firm told newsmen in Lagos that the company had received international recognition for its premium brand with a ten tons supply order from customers in the United States.
Ejam said: “The standards and specifications of exports into the US market are very high. The order we received is in recognition of the standards we set for ourselves from the beginning. We adhere to the highest standards irrespective of the market we supply. Jubockz is able to do this because we pay keen attention to our processes from the plantain suckers to the farm and then to the factory; everything.”
According to Ejam, this development will make a positive impact on the Nigerian economy: “First, it will open opportunities to other Nigerian agricultural brands now that global consumers are beginning to recognize that Nigeria’s products meet international standards and specifications. Secondly, exporting to the US and other advanced markets will help reduce trade deficit with those countries, earn foreign exchange for Nigeria and consequently lift the Nigerian economy. Also, the opportunities presented by exporting JKB Plantain Flour and other agricultural products to the US will translate to increased productivity back home thereby creating additional jobs in the Nigerian labor market.” He pointed out that the company’s success resulted from careful monitoring of its entire production process from farm to table.