Promasidor Nigeria Limited, manufacturer of Onga seasoning, has unveiled a new family TV show, ONGAcious, with the aim of advancing Nigeria’s rich culture and tourism.
To be aired weekly, the programme seek to encourage healthy lifestyle.
Commenting on the project, Marketing Manager of PNL, Mr. Abiodun Ayodeji, stated that the programme which would be aired for six months comes with a lot of educational package in addition to the entertainment value it offers.
He added that the company thought of the idea (programme) being relevant to the brand essence which revolves on trust, family, and responsibility and caring. Continuing, Ayodeji said, “The show has a strong appeal to families and would offer them a rare opportunity to jointly watch an educative, informative and entertaining programme for six months. Moreover, it would expose audience to the country’s rich cultural diversity and tourist attractions.
“So many people do not appreciate our own heritage, hence, the show is saying, ‘let us talk about Nigeria; let us celebrate our culture; let us talk about our local delicacies and their health benefits’. This is the only way the younger generation can appreciate the country’s culture.
“Each episode exposes viewers to the unique history, traditions and culture of a specific city or town. Apart from the documentary, an individual who is grounded in the culture of a place takes the audience through its history in an engaging manner. The programme would also feature different kinds of local food recipes and their health benefits.â€
He said that ONGAcious which was premiered on April 7, would air every weekend on select TV stations in Nigeria including TVC Lagos, African Magic Family (DSTv and Gotv), OSRC TV Akure, STV Jos, ABS Awka, NTA Kano, NTA Ilorin, NTA Kaduna, NTA Aba, NTA Port Harcourt, NTA Minna, Rima TV Sokoto and Nigbati TV(Startimes Channel 137) with more channels to be added to the list later.
Brand Manager of Onga, Sophiat Bello added that the TV stations were selected from different parts of the country to reflect the national appeal of the brand and that the programme is a pan-Nigerian programme which is rewarding for both the young and old.
