Raheem Akingbolu
A top player in the fast-moving consumer goods sector of the economy, Sweet Nutrition Limited (formerly known as BayswaterIndustries Limited); has unveiled its newest product – The Nourishing ChocoLove Chocolate Malt Drink.
The management of the company confirmed during a media launch in Lagos that the unveiling was marked with three landmark launch events in three different states around the country; Abuja, Port Harcourt and Lagos state.
According to the Managing Director, Sweet Nutrition Limited; Mr. Kumar Venkataraman, the events were strategically organised to communicate the new brand to all stakeholders involved, as well as brand aspirations and promise of quality.
“Choco Love is an awesome brew, manufactured with the highest standard we can find in the market. When we decided on this drink, we decided to bring to Nigeria the best brew that you can find in the market†says Mr. Emilio Maldonado, the Head of Research and Development for the Choco Love brand, extolling the motivation behind the brand, as well as the inherent qualities of Choco Love that will become apparent to all consumers upon experience,’’ he said.
Venkataraman also expressed unbridled optimism towards the brands performance in the Nigerian market, “We are providing a tasty and nutritious drink for kids and the entire family, and Choco Love is delicious enough to become a household name on its own merit, Choco Love is only the first of many top nutritious quality products that are slated to be introduced to the Nigerian market by us, and we urge our customers to be on the lookout in the coming monthsâ€.
This optimism was also shared by Mr. Swatanter Saraswat; the Head of Sales and Marketing, who said, “the brand is strong, and as everyone here experienced, the product is very delicious and of a high quality. We have worked hard to make Choco Love the best it possibly can, and I am optimistic as to how it will be received by Nigeria. Our brand is designed to be a close ally to kids and by extension the family.â€
