By Bennett Oghifo
Kia Motors Nigeria has teamed up with Cars45, a foremost online retail platform for used car sales, to provide a uniquely seamless pre-owned car sales and Trade-in programme for all Kia cars.
The partnership is to continuously offer customers the best Kia ownership package, said officials of the company at the launch in signing of the deal in Lagos, recently.
As the popularity of Nigerian used car sales increases with consumers, Kia partners Cars45 to offer a refined certified used car program to meet the demands of a competitive marketplace. The Certified Used-Car scheme offers a unique and comprehensive service where a car owner can trade-in a car for an all-new Kia car or an outright sale of a used Kia car with an immediate payment. The scheme offers a fair valuation and a competitive deal on used cars. The process is seamless, accessible to all and very easy, above all, it provides a Certified Used-Car service that’s tailor-made and customisable to suit customers’ needs.
Over the past few decades, there had been a direct nexus between the buying power of the people and the upsurge in the used car sales. However, this demand was exploited thereby making the country a dumping ground for all sorts of used cars across the globe and sadly affecting the growth of the country’s auto industry.
On the heels of this development, Kia and Cars45’s recognise this gap and hence the resolve to offer the best-in-class certified used car program has changed the landscape of the pre-owned car program and taken some strides ahead of the pack. The partnership brings to the fore the first synergy between an online used car portal with a leading car brand in the country.
Straying away from the hitherto practice of importing used car which inhibits the development of the local car production and the sales of Nigerian used car, the partnership is set out to strengthen the country’s auto industry, thereby making used car ownership more structured, affordable and accessible.
“We have witnessed strong demand for our used Kia cars and customers have over the years asked for a trade-in option for a new model. The market size of pre-owned cars has grown significantly and our partnership with Cars45 is aimed at offering a well organised used car and trade-ins with a complete peace-of-mind and a hassle-free ownership experience to our customers. The country’s used car market has a huge growth potential and we expect ‘Kia Certified Used Car’ business to grow in the foreseeable future and contribute to the brand’s growth in Nigeria. Our partnership with a leading online used car sales portal, will not only roll out a used certified car programme but also offer customers more choice, enabling them to create a bespoke buying process that suits their needs,” said Olu Tikolo, Vice President, Kia Motors Nigeria.
On the initiative, CEO, Cars45, Etop Ikpe said: “Our business is beyond providing a platform for Nigerians to sell their cars. The desire to meet the customers’ expectations is what is paramount for us at cars45. “The Used Car Market is growing and we have seen a lot of requests from Kia owners for an opportunity to swap their old Kia for new ones. This plan we believe further restates Cars45´s commitment to the Nigerian people to ensure that there are cars for the average Nigerian whenever he or she wants one.”
The programme enables you to sell your car or swap it for a new model. The partnership offers a unique and comprehensive service where customers can sell their cars in a quick, efficient and streamlined way with a fair evaluation. Car owners willing to sell their cars or swap it for a new one do not have to compromise on their convenience. The program is tailor-made and customisable to suit individual needs of customers.
The need to provide a fair used car sale or swap programme to the exact standard of global practice forms the crux of the partnership between Kia and Cars45. The partnership will further strengthen the auto industry and set it on the path of greater heights by exploring the used car business that has been the bedrock of the auto industry globally.
The experience of buying a Kia Certified used car is equivalent to a new car purchase, offering class-leading facilities, service infrastructure, tailor-made service packages and fair evaluation, said company statement. A customer can walk in into any Cars45 inspection centres across the country and swap an old car for a new Kia or sell old Kia cars for cash. It’s a great time to take advantage of the Certified Used Cars scheme as customers can now sell their old Kia car or swap it for the 2018 models. To avail this offer, you can visit any Kia showroom or Cars45 inspection centre for an evaluation or bring their used cars to the Certified Used Car showroom located at 43B Akin Adesola Street, Victoria Island, Lagos.